![]() This data helped the team analyze patterns between data found in the U.S. Examples include bumper stickers, mugs, T-shirts and signs. “ We're talking about the choices that people within the disability community are making in order to express their lived experience, and we're using this data and showing people these memes even as we're talking about the broader conception of memes as a whole,” Lay said.įor the pet discourse project, the discourse analysis team collected data related to written pet discourse found in the everyday environment. ![]() ![]() The team’s research examined memes on social media that may be intended to inspire but actually exploit the disabled community, and they compared those to the counter-narratives in memes posted by persons with disabilities themselves. Some oft-used examples are the image of a crying Michael Jordan or the “This is fine” dog. In simpler terms, they’re illustrations used on social media that are oftentimes meant to be humorous. The team defines memes as intertextual, multimodal discourses that combine text and images and circulate online. “My experiences with discourse analysis showed me that you can do really powerful things and also have a really fantastic time doing them,” said Alexandra Johnson ’21, a recent graduate who worked on all three projects. ![]() All three are in different phases, with the disability meme project recently reaching the presentation stage at conferences held by the Linguistic Society of America (LSA) and the American Anthropological Association (AAA). The discourse analysis team’s current projects focus on disability memes, pet discourse and Zoom video chat discourse. Led by Leslie Cochrane, senior lecturer of English and linguistics, and including research assistants Aubrey Lay ’23, Ginny Helmandollar ’24 and new member Megha Vasudevan ’24, is working to produce knowledge while supporting positive change in the world. ![]() With three projects currently in the works, the Discourse Analysis at William & Mary team is actively involved in the many phases of research. ![]()
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